Offline conversion tracking that fed real sales back into Google Ads
Send converted lead data back to Google Ads; it’s free, no paid CRM required.
Marketing
Fixing a broken Meta Pixel and CAPI setup for an ecommerce store
Duplicate purchase events were inflating results and confusing Meta’s algorithm.
Shopify checkout tracking that finally matched the store’s orders
Checkout extensibility broke old scripts, so purchases stopped reporting correctly.
Enhanced Conversions setup that lifted ROAS by 31%
Hashed first-party data helped Google Ads attribute conversions it had been missing.
Rebuilding a messy GTM container for a SaaS free-trial funnel
Over 200 legacy tags slowed the site and fired conversions on the wrong steps.
TikTok Events API setup for a DTC fashion brand
Browser-only tracking was missing a large share of TikTok-driven purchases.